DURATION: 6 Months + 2 Months Internship

🎯 Mode: Online/Offline/Hybrid

📜 Certification: Diploma + Internship Certificate

📑 Content Index

📅 Month 1: Fundamentals of Digital Marketing

1. Introduction to Digital Marketing
2. Understanding Digital Consumer Behavior
3. Marketing Funnels (TOFU-MOFU-BOFU)
4. Branding & Positioning in the Digital Era
5. Introduction to Google Workspace & Basic Tools
6. SEO Fundamentals
7. Website Planning & WordPress Basics

📅 Month 2: Website Optimisation, SEO & Content Strategy

1. On-Page SEO (Keywords, Meta Tags, Schema, etc.)
2. Off-Page SEO (Backlinks, Local SEO, Citations)
3. Content Marketing Strategy & AI Copywriting Tools
4. Blogging Best Practices + Using ChatGPT for SEO
5. Keyword Research with SEMrush, Ahrefs
6. Analytics: Google Search Console & SEO Audit

📅 Month 3: Social Media Marketing & AI Integration

1. Social Media Platforms Overview (Meta, X, LinkedIn, Pinterest)
2. Content Calendar Planning with AI
3. Organic Growth Techniques & AI Trend Prediction
4. Paid Ads on Facebook & Instagram
5. Social Listening & Engagement Automation
6. Influencer Marketing Strategy
7. Social Media Analytics

📅 Month 4: Paid Advertising (PPC) & Email Marketing

1. Google Ads – Search, Display, Shopping, Video
2. Google Ads Copywriting with AI Tools
3. Retargeting Ads & Conversion Tracking
4. Performance Analysis & Budget Allocation
5. Email Marketing Strategy & Funnels
6. Automation Tools – Brevo, Mailchimp

📅 Month 5: E-Commerce, Analytics & Marketing AI Tools

1. E-commerce Marketing Strategies (Amazon, Shopify, D2C)
2. Affiliate & ATeS Partnerships
3. Introduction to GA4 & Campaign Tracking
4. AI in Digital Marketing – Case Studies
5. Using AI for Customer Segmentation & Personalisation
6. AI Chatbots & WhatsApp Marketing

📅 Month 6: Freelancing, Portfolio Building & Capstone Project

1. Personal Branding & LinkedIn Profile Creation & Optimization
2. Freelancing Platforms (Fiverr, Upwork, Freelancer)
3. Pitching Digital Marketing Services with AI
4. Building a Portfolio Website with Case Studies
5. Management and Entrepreneurship Training(Certification by Skill india)
6. Capstone Project Briefing & Team Formation
7. Final Project Execution: End-to-End Campaign (SEO + Social + Ads + Email + Analytics)
8. Presentation & Feedback Round

Project: Capstone Project + Personal Digital Portfolio

🎓 Month 7-8: Internship Period (Hands-On Training)

1. Internship with Real Clients or Agency Simulation
2. Weekly Review Meetings & Reporting
3. Task-Based Deliverables (SEO, Social, Ads, etc.)
4. Analytics Tracking & ROI Optimization
5. Presentation of Learnings & Internship Report

Output: Internship Certificate + Letter of Recommendation (Based on performance)

📚 BONUS MODULES / WORKSHOPS

• Canva Mastery for Designers
• ChatGPT for Content, Automation & Prompt Engineering
• AI Tools for Marketers
• Growth Hacking Techniques